Understanding Your Export Format Options

When you're ready to download your Deal Sauce MLS leads, you'll encounter two powerful export formats - and choosing the right one can make or break your lead conversion strategy! Let me walk you through exactly what each option offers and why it matters for your real estate business.

Standard Export vs. Facebook Custom Audience

Always select Standard export unless you're specifically uploading leads directly to Facebook Ads Manager platform. Here's why this choice is crucial:

• Standard Export: Gives you complete access to all available data fields

• Facebook Custom Audience: Formats data specifically for Facebook's advertising platform requirements

Pro Tip: Even if you plan to use Facebook ads later, start with Standard export - you'll have maximum flexibility and can always reformat the data as needed!

The Golden Rule: Select ALL Information Options 📊

Here's something I've learned from years of lead conversion - you never know which piece of information will be the key to unlocking a deal! That seemingly "unnecessary" detail about property taxes or school district could be exactly what resonates with your next client.

Complete Breakdown of MLS Data Categories

Let me walk you through each data category available in your export and explain why each one is valuable:

1. Overview ✅

What's Included: Owner, Address, Beds, Baths, Sqft, Last Sale
Why It Matters: This is your fundamental property snapshot - the core information every investor and buyer wants to know immediately. Use this for initial lead qualification and quick property comparisons.

2. Property Details ✅

What's Included: Year Built, Taxes, Style, Stories, Heating, Subdivision, Zoning, School District, Units
Why It Matters: These details help you understand the property's character and potential. Year built affects renovation needs, zoning reveals investment opportunities, and school district information is crucial for family-focused buyers.

3. Valuations ✅

What's Included: Taxable Market Value, Assessed Total
Why It Matters: Essential for investment analysis! Compare assessed values to market prices to identify undervalued properties or negotiate better deals. This data is gold for wholesalers and fix-and-flip investors.

4. Loans ✅

What's Included: Total Loans, LTV, Loan Amount, Recording Date, Maturity Date, Lender Name
Why It Matters: Loan information reveals motivated seller opportunities! High LTV ratios, upcoming maturity dates, or specific lender patterns can indicate distressed situations perfect for creative financing strategies.

5. Transactions ✅

What's Included: Transaction Event, Buyer, Seller
Why It Matters: Transaction history tells the property's story. Recent sales, buyer/seller patterns, and transaction frequency help you understand market dynamics and identify potential repeat clients.

6. MLS Data ✅

What's Included: Previous/Current Listing Info, Agent Info, Etc.
Why It Matters: This is your competitive intelligence! Understanding listing history, price changes, and agent relationships helps you craft better offers and build professional networks.

7. Lead Types ✅

What's Included: Absentee Owners, Cash Buyers, etc.
Why It Matters: Pre-categorized lead types save you hours of manual sorting. Absentee owners often make motivated sellers, while cash buyers are perfect for wholesale deals.

Monthly CSV Export Usage Tracking

Keep an eye on your usage limits! The system shows:

• Current Usage: Starts at 15,000 leads per month

• Usage Resets: Typically every 1st of the month

• Export Limit: Maximum 10,000 leads per download

Strategy Tip: Plan your exports strategically. If you're approaching your monthly limit, prioritize your highest-value lead categories first!

Best Practices for Lead Export Success 🎯

1. Always Export Everything

Don't get too selective with data fields - storage is cheap, but missed opportunities are expensive!

2. Organize Your Downloads

Create a systematic approach:

• Date stamp your files

• Use descriptive naming conventions

• Maintain backup copies

3. Immediate Action Plan

Don't let exported leads sit idle:

• Import into your CRM within 24 hours

• Set up automated follow-up sequences

• Begin contact attempts within 48 hours

4. Track Your ROI

Monitor which data fields lead to the highest conversion rates, then optimize your marketing approach accordingly.

Common Export Mistakes to Avoid ⚠️

• Selecting Facebook format unnecessarily - Limits your data access while using your monthly lead credits

• Partial data selection - Missing crucial conversion opportunities

• Irregular export schedule - Leads go cold quickly

• Poor file organization - Wastes time and creates confusion

Advanced Tips for Power Users 💡

Cross-Reference Strategy: Use loan maturity dates with property values to identify urgent seller situations.

Market Analysis: Export comprehensive data quarterly to track neighborhood trends and identify emerging opportunities.

Agent Networking: Use MLS agent information to build professional relationships and referral partnerships.

Remember: Every piece of data in your export represents a potential deal, relationship, or market insight. The key is systematic organization and consistent follow-through!

Ready to maximize your lead conversion? Export all available data fields and start building your real estate empire with complete information at your fingertips!